Meet the Team: John Roberts, UX Designer

Meet the Team: John Roberts, UX Designer

Our feature series “Meet the Team,” gives our readers the opportunity to take a deep dive into what makes our team special. We asked John Roberts, our newest UX Designer at Air Force CyberWorx, to introduce himself to our readers and tell the story of his entry into the UX Design world. Please enjoy getting to know our innovative team members and exploring the people who make CyberWorx exceptional.


How does a 6-foot-6-inch, tattoo-covered ex-soldier enter the world of user experience design? The answer is a winding road of life changes.

My name is John Roberts, and I am the newest UX Designer at CyberWorx. Despite having only started in mid-December, it is clear to me that AF CyberWorx is my home. I love the challenge of solving complex problems through design.

John Roberts, UX Designer, CyberWorx

Searching for Career Passion

It’s important to note that throughout my life, I had consistently been searching for my true passion. I joined the Army after two years of college because I felt the direction I was heading had no real purpose in my life.

I decided to sign up to be a Cryptologic Linguist in the Army’s military intelligence program and ended up going to the hardest school of my life. There, I learned Arabic for nearly two years in Monterey, CA.

This school took students from zero knowledge to fluent as quickly as possible. “Drinking from the firehose” didn’t come close to how that school felt. When I passed, I moved on to my career as a Signals Intelligence soldier at Fort Bragg.

Then, my life took a sharp turn when I had major, career-ending foot surgery.

Career Direction Takes a Turn

With running, rucking, and jumping out of planes no longer an option, I medically separated from the Army. Afterward, I went back to school to finish my degree. This time, I pursued cybersecurity, as I felt it would be a good segue from my military service.

However, I realized I was much more into strategic thinking than the nitty-gritty of the cybersecurity profession. That’s when I took a course in UX Design. Getting to the root of users’ problems, testing hypotheses, and crafting effective solutions became my muse. Immediately, I knew I had found my passion.

I graduated with a bachelor’s degree in Information Science and jumped into a master’s program in Interaction Design and Information Architecture (a fancy way to say UX Design).

Here, my love for the field only deepened. I created my own path forward in the UX Design industry while working on my master’s degree and dove into the world of Digital Marketing.

First UX Design Successes

Beginning as an SEO professional, I quickly rose into management. This deepened my expertise across all forms of digital marketing. All the while, I kept true to my goal of UX in the forefront of my mind. To that end, I convinced my agency to let me create a UX department and test out my skills.

It turned out to be a success. One of my most rewarding UX accomplishments to date was converting a client who only wanted to be involved for a maximum of six months into an ongoing client. We ended up doing multiple projects for them. The client was repeatedly impressed by the design process and the solutions we created to suit their needs.

Career Passion Found: Holistic UX Design at CyberWorx

Five minutes into the interview, I knew CyberWorx was the place for me. The environment is one of pure design and innovation. Everything from the sticky notes and whiteboards, to the comfy chairs in the common area, screams collaboration and teamwork.

I had been craving this sort of pure design environment. The CyberWorx team was so intelligent and well-spoken during my interview that I couldn’t help but picture my career here.

With a background in mostly digital UX design, I was excited to help the Air Force and other partners with problems ranging from organizational to digital. AF CyberWorx will help me create a more holistic view of user experience design, while continually challenging my methods of thinking through problems from a human-centered design perspective.

At the end of the day, every designer just wants to solve problems for others. That’s why our industry is so focused on understanding the user, their issues, and their needs with any given system. Our problem-solving style is equally effective with both digital and non-digital problems. I had never considered this before CyberWorx opened my eyes.

In the few weeks since being here, I have already spoken with high-ranking officers, contributed to critical CyberWorx projects, and expanded my understanding of Air Force structure. I am excited about our current projects and our various approaches to get to the heart of the problem and craft an effective solution.

Family Support

I also truly appreciate (and want to brag about) my amazing support system: my wife and family. Savannah has been a driving factor in pushing me to pursue my passion for UX, as well as my non-career passions, including powerlifting, streaming, gaming, movies, comics. Along with my two dogs and two cats, my family keeps me on my toes and ready for anything.

Continued Growth in Crafting Solutions

I originally got into UX Design simply because a college course really spoke to me. My wife loves to say that no one gets more frustrated about an unusable website than me. That spark has turned into a lifelong career and passion for crafting solutions.

CyberWorx is somewhere I can contribute in a meaningful way to the overall mission and continue to increase my knowledge from my peers, projects, and systems. This goofy, geeky dude has found a home with like-minded design professionals, and I am beyond excited to see what the future holds!

Visit our Teams page to learn more about the rest of our team and be sure to keep an eye on our Blogs for our next “Meet the Team” feature in the series!

Creating a Standard Scheduling Paradigm Across the Air Force

Imagine a day when a squadron’s flight scheduler arrives at the office and creates the following week’s flight schedule before her coffee even gets cold. Then one of the pilots scheduled for tonight’s inflight refueling exercise calls in sick. She marks the pilot as “unavailable,” and the system recalculates to schedule another pilot who needs night refueling practice. Total time on task: 5 minutes.

It requires immense effort to develop a complex schedule that meets all the training objectives and priorities to prepare a squadron, group, wing, or the Air Force for its primary role. With today’s current tools, scheduling requires one to two people to work all week. Last-minute rescheduling is even more difficult, resulting in scrubbed missions or training. Given that the Air Force is using a myriad of tools and processes to solve this problem with disjointed apps, puck boards, and spreadsheets, complex scheduling tasks are left to be performed in the heads of humans. These are not so much scheduling tools as they are schedule-capture tools; rather than creating a schedule, they only provide a way for the user to capture a schedule already created in her head. In addition, lack of standardization results in a steeper learning curve when aircrews move to new units, making it difficult for schedulers to assist sister units.

How can the Air Force solve this ubiquitous and complex problem?

AI to the Rescue

As part of the AF CyberWorx User Experience (UX) team, we conducted Human-Centered Design (HCD)–focused observational user research at several squadrons and discovered that units typically solve the same scheduling problems with custom solutions, custom apps, custom spreadsheets, and always incongruously. The biggest issue was that regardless of the tools used, the process placed high demands on user cognition, thus relegating each solution to the limitations of each scheduler’s capabilities. A solution to this problem relies on reducing the demands on human cognition by developing a system that can balance the complex needs and priorities to create a workable schedule.

We have identified a single, enterprise-wide Smart Scheduler Paradigm that can be applied to various scheduling domains across the entire Air Force—such as pilot scheduling, Airman training, and readiness forecasting/preparation.

The Smart Scheduler Paradigm (an AI algorithm) puts the emphasis on designing the system to do the work for the human, effectively reducing the cognitive burden of balancing varying assets and personnel needs. After a system is primed with rules-based objectives, assets/resources, personnel, and other adjustable parameters and priorities, the system can automatically generate a suggested schedule. Users will be able to adjust the parameters, such as indicating a pilot is out sick, which can trigger the system to recalculate the schedule using the prioritized objectives. This Smart Scheduler Paradigm will reduce the typical pilot scheduling efforts from about 60 hours per week to about 30 minutes. Other scheduling tasks will likely see similar benefits.

Smart Scheduler Paradigm

The Smart Scheduler task flow is quite simple, only requiring that users define the different elements of the system, objectives, and priorities one time. The system is ready to calculate a new schedule with each parameter adjustment.

Smart Scheduler Task Flow

Poor Technology Maturity

The Air Force’s current approach to technology design and development tends to focus on the technology without much emphasis on the end user. Instead, we adapt the technology to the user. While the rest of the commercial world embraces HCD principles to improve user and organizational successes, the Air Force focuses on technology risk versus the risk of fielding capability that forces the user to adapt to the technology.

Many innovative “solutions” are higher functionality spreadsheets. While many AF members have PhD’s in “Spreadsheet-ery,” users are still left with the cognitive burden of developing schedules while the spreadsheet serves as the knowledge repository. Many spreadsheets are often digital representations of paper or whiteboard tools from the ’60s, ’70s, or ’80s that did little to address the problem or advance the solution. A hallmark of good UX design is getting the system to do more of the work for the user rather than just capturing human outputs.

Commercial companies recognized the cost of non-standard user interaction and interface design models decades ago. They adopt and implement HCD strategies to create cross-platform standardized interaction models that leverage repeatable interaction. These models promote immediate success when a new user tries a new application and reuses familiar interaction models.

Training Addresses the Symptoms, Not the Problems

The Air Force tends to rely on training as a solution for poorly designed technologies. For example, just about every unit completes scheduling tasks with a custom scheduling solution. Every solution is different, requiring new users to waste an inordinate amount of time learning new tools for the same tasks.

It makes sense, then, for the Air Force to commit to developing an enterprise-wide, common scheduling interaction model that could drive the design of every scheduling app. This approach would incorporate greater UX maturity, saving thousands of hours of training time and millions of dollars in development costs.

Institutional Knowledge/Best Practices

A key benefit of a common design paradigm is that it captures best practices from shared institutional knowledge across the Air Force rather than the disparate knowledge specific to individual solutions, driving systemic improvement and efficiency gains rather than incremental improvements at the unit level.

Next Steps … ?

Create a simple mock-up to see how this paradigm can evolve the Air Force into a learning organization and produce a blueprint for other enterprise-wide solution approaches. How many other problems can be solved with such a Human-Centered Design approach?



AF CyberWorx Paves The Way For Others In The Air Force To Innovate Virtually

Just as Air Force CyberWorx became the experts in leading in-person, human-centered design events, the team is now stepping up to become the experts in leading virtual sessions.

Since the team, normally housed at the Air Force Academy, has begun teleworking, they have tested and vetted multiple virtual platforms and in less than two months have facilitated three UX Sprint events, with more in the queue.

AF CyberWorx’s human-centered design events are focused on – you guessed it – humans. The “human” in “human-centered design” refers primarily to the end user of whatever problem the team is tackling. Projects always start with the question, “How can we solve this problem in such a way to actually meet the needs of this pilot or operator, etc.?”

But AF CyberWorx also places a premium on bringing humans to a physical space to solve said problems. There’s just something about standing around a whiteboard, placing and rearranging sticky notes, and then mulling over questions while eating lunch. And AF CyberWorx has arguably the most advanced human-centered design process in the Air Force.

But when COVID-19 hit, they had to suspend in-person events. Big gulp. However, AF CyberWorx has ironically never been busier. They are, after all, a problem solving organization; if they can help others change for the better, they ought to be able to do so themselves. And teleworking is no excuse to stop designing for end users.

Larry Marine, one of the lead User Experience (UX) Designers at AFCyberWorx, shared some of the pros of virtual events: more people can participate, and the virtual events that are spaced out over a number of days allows for a mix of synchronous and asynchronous interactions.

“We assign people ‘homework’ between sessions,” said Marine, “and then they have time to think about it on their own time, and to add to the online whiteboards whenever creativity hits. People can go in and tinker here or tinker there.”

Online tools have never been more positioned to allow for online facilitation but make no mistake: online design sessions require the same level of preparation as in-person events, and more,  to account for the virtual environment. AF CyberWorx facilitators work closely ahead of time with a “person behind the curtain” who takes care of the behind-the-scenes technology work needed to give participants a smooth experience while using the various tools.

“As the moderator, your whole focus is on the screen, not the technology,” said Marine. “You can’t always get visual clues, so you have to listen for audio clues for how people are participating.”

While the team looks forward to being able to host people in-person again, Marine said he doesn’t expect virtual events to stop happening as soon as restrictions are lifted. However, it’s possible that they may look at projects which incorporate both in-person sessions and virtual collaboration. “I think it could work and I hope we have the opportunity to try.”

The UX team has not only started leading virtual sessions but has decided to help others do so as well by pulling together their research and experience to share with others the best methods and practices for helping others collaborate online.

The effort started because as he was researching best practices for leading virtual design sessions, Marine noticed that there really wasn’t much out there.

“I decided to put together a guide because no one had done a sprint like this before, and no one had vetted the technology before,” said Marine. “I thought that if we needed this, surely other people will too, so why not create something and share it?”

The team has posted their How-To guide on AFCyberWorx’s website here, and are looking into a place to post it where others in the Air Force can add to the document and share their own experiences.


About Air Force CyberWorx

Air Force CyberWorx is an Air Force organization that brings together cross-functional teams of the best and brightest subject matter experts from the military, civil service, industry, and academia to solve operational users’ most challenging problems. Air Force CyberWorx uses the Human Centered Design Methodology to increase multi-domain warfighter effectiveness by accelerating disruption and transformation. To learn more about Air Force CyberWorx and its upcoming projects, visit